Companies develop , manufacture products and sell them. They invest the money they won on the research activities (Market and Technology) to develop new and correct products.
It is important that the company strategies must be proactive (following the trends and position itself to develop or acquire technology) rather than being reactive (following and imitating the competition).
Technology Roadmap is a useful tool for the companies to follow scientific developments and exploit those in their operations in order to present innovative products to the target markets. Technology Roadmaps foreseeing a few years ahead (preferably 5 years) help planners to associate the output of technology projects with product projects and product Project outputs with markets (Planning pushed by technology).
On the other hand, sometimes the customer defines the product they want and the company opens a project for developing the technology that they don’t have to produce this product (Planning pulled by the market).
Technology Roadmap helps companies to make long term planning from recruiting to finance.
Get your appointment for the Technology Roadmap training soon.